Schaerer “We love it your way”

bj-coffee works closely with Schaerer, a manufacturer of fully automatic coffee machines and one of the leading providers of complete solutions for the preparation of coffee and milk drinks.

Coffee know-how, Switzerland and flexibility – these three attributes have always characterized the daily work at Schaerer.
The aim of their new brand identity was to unite these three attributes in a central idea and at the same time emphasize them. The result is “We love it your way”.

Thanks to the quality of Schaerer machines and the expertise of our teams, we are able to create and manage, with and for our customers, coffee spaces that correspond to them and look like them.

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THE BEST PARTNER FOR YOUR COFFEE SPACE